Sponsors & partners
RebelDot is a B2B company that helps global brands design, build and launch digital products that drive business growth.
Professional grooming products, handmade in Japan.
Fraser Essentials products make it easier to keep your dog clean, smelling lovely and simply making them fabulous. We believe having a dog shouldn’t be a chore, it should be enjoyable for both you and your pet.

Transgroom supplies professional pet items from private to wholesale. Our warehouse stocks +5000 different items at the best prices, including brands of our own with a guaranteed price / quality ratio. We are a young and dynamic team that loves animals and that enjoys a strong experience in the field of professional dog care and show events. Part of the Transgroom family are the housebrands ShowTech, ShowTech+, GroomX, Yento and Tikima.
According to this philosophy, we have been successfully manufacturing clippers in the animal sector for over 75 years. The extremely powerful machines are made in Switzerland and stand for outstanding quality. That is why our clippers have become indispensable tools for professionals. The cordless, powerful, light and quiet clippers also stand out for their incredible precision. This makes them a permanent feature in the world of shearing specialists.
Founded by Chris and Lisa Christensen, the company has steadily grown since its small beginnings as a one-car garage operation in Dallas, Texas. Twenty-two years later, Chris Christensen Systems now offers over 476 products with new products always in development.
iGroom is a leading luxury pet beauty and health company with a reputation for the finest scientifically-developed shampoos, conditioners, skin cares and other products available for pets.
As pet parents ourselves, we understand the importance of making bath time an enjoyable experience for both you and your furry friend. That's why our dog shampoos and conditioners are easy to use, lathering up quickly and rinsing out cleanly, leaving behind a pleasant, natural scent that won't overwhelm your dog's sensitive nose.
Hydra Professional Line introduces quality and high-performance products exclusively for groomers and handlers. The products are designed in our R&D labs and produced in the largest and most technological factory of the Latin America using only the finest salon quality ingredients and packaging.
In the '70s, our family business began to develop a number of skin and hair care products for hairdressing salons and also for people who had psoriasis and other skin problems. We had Afghan dogs and Sitters but also Persian cat with extremely demanding coats. With the experience we had from manufacturing hair and skin care products for people with skin and hair problems, we were able to produce caring products for our own pets.
The meaning of the sentinel: a watchman who is on top of a tower, watching the area and makes an alarm when necessary.
We as THE SENTINEL, are the watchman. We are looking around us and see what is going on in the dog and grooming world and especially what is needed for quality grooming products. To help the work of the modern groomer, breeder and handler. We always work with respect for humans, animals and nature
We use the power of botanical science to create clean, gentle, luxurious products that are naturally effective. Our plant-based formulations use the finest quality ingredients enriched with vitamins, antioxidants and antibacterial properties combined with powerful New Zealand bioactive botanicals and 'liquid gold' Manuka Honey. Our blends are purifying and moisturising and designed to suit any coat and skin type, including sensitive skin. Delicately fragranced with our beautiful 100% natural signature scents. Leaving the coat smelling fresh, clean with lustre and shine.





